Mars Needs Moms has been named the biggest box office flop of 2011, beating the likes of Sucker Punch, Arthur, Cowboys and Aliens, and The Rum Diary to the title.
Mars Needs Moms cost around $150 million to make but only took around $40 million at the box office worldwide. That’s a really bad result by anyone’s standards.
I actually think the failure of this movie proves one thing more than any other: the need for good marketing. You can spend a fortune and create the finest movie ever but if you don’t advertise it no one will ever go see it.
The strange thing is Mars Needs Moms doesn’t look that bad. I’d be tempted to see it on DVD and I suspect Disney will end up making its money back in home video sales from this point on.
