This video shows the 2012 Super Bowl commercial for Honda starring Matthew Broderick as Ferris Bueller. It’s quite good, but doesn’t live up to the considerable hype heaped upon it.
Last week saw a 10-second teaser appear which had the InterWebs furiously speculating over whether Ferris Bueller’s Day Off 2 was going to be announced during the 2012 Super Bowl. It isn’t.
Instead, Honda has paid Broderick a small fortune to reprise his role from that film for a commercial for its CR-V. It’s called Matthew’s Day Off and this is it in its entirety.
I can’t help thinking Honda has erred by leaking the full commercial ahead of game day. Perhaps a longer teaser, but the whole thing? That kind of misses the point a little, doesn’t it?