I don’t know about you but when I think of Old Spice I think of a retro aftershave for old men that’s been around for decades. And it has, first being produced in 1938.
However, the brand now belongs to Procter and Gamble, which clearly wants to change that image. And this ad, which is one of the best I’ve seen in years, can only help that effort.
The guy in the ad is very good looking, and what he says manages to be both inspiring and mocking. What we’re left with is a funny ad which manages to keep your eyes on the screen, surely the number one job of any promotional clip.
Does this make me want to go out and buy Old Spice? No, unfortunately not. But it does make me want to see what it smells like. And a few more ads like this and I may be persuaded to actually purchase a bottle.
