In Russia they advertise things a little differently, but the basic principles of commercials are universal. Sex sells … even when your product is car insurance.
Jiggling breasts may have little to do with car insurance, but I’m not sure anyone really minds. Even with the cars painted onto the heaving mammaries, the link is still a bit tenuous. Yet this ad stimulates conversation, amongst other things, and certainly leaves an indelible print in your mind.
Russians probably don’t remember that this ad is for the insurance firm Rosgosstrakh, which is the ad’s only real downfall. Perhaps changing its name to “The one with the boobs” would bring more customers?
