L’Oreal wants to wish us Happy New Year, so what does it do? Enlist a whole bunch of celebrities to deliver the message in style!
I can’t even imagine how much this glossy video would have cost to make. The production values are high, and the star power is even higher. Keep your eyes peeled for L’Oreal ambassadors Jessica Alba, Patrick Dempsey, Claudia Schiffer, Beyonce, and stacks more.
Funnily enough, this kind of slick production doesn’t make me feel like L’Oreal’s wishing me a great 2011 after all. In fact, I don’t think they care about my year one iota! The exercise just makes me think that they’re another soulless corporation with a lot of cash to throw around! If it was seasonal cheer the brand aimed for, it’s missed the mark.
