“The advent of unexpected album releases over the past decade has given way to the emergence of unexpectedly experimental projects from some of the music industry’s elite talents.
“There has long been a divide between music that’s “album quality” and songs that are “mixtape quality”… but the surprise-release strategy has given way to a movement more substantial than rappers saving their best beats for their proper album and weirdest interpolations for their mixtape.
“Declining album sales has made the full-length release cycle far more pliable, which has in turn made some major artists question the need for an extended rollout and a radio single used as the lynchpin for that rollout.”
Read more at Billboard.com
