“Would you spend hours watching someone eat on camera, and compensating them for their time? If so, you’ve been captivated by mukbang culture.
“Although mukbanging — the act of eating substantial portions of food for online viewers — first emerged on the social media scene in the late 2010s, it’s once again taking off as a viral trend.
“The goal of so-called mukbangers is both practical and social: Earn money by doing something ordinary (e.g., eating) in an extraordinary way (e.g., eating lots of interesting, fattening, or exotic dishes in one sitting.)”
Read more at MSN