This is the new television advert for Yeo Valley, a brand of organic dairy produce in the U.K. And there was me thinking being ‘street’ meant you lived and worked in a city.
Apparently not, as Yeo Valley has decided the way to sell its wares is to feature young farmers (or at least actors posing as such) rapping alongside cows and tractors.
I’m assuming someone either at the company itself or at the advertising agency realized Yeo is Yo spelled differently and the whole thing blossomed from there.
The stupid thing is that it works, and the Yeo Valley rap ad has been getting a lot of love since it premiered during the first live The X Factor last night. In fact, it’s getting more love than most of the contestants, none of whom can sing.
