This commercial is cute, but even more heartwarming when you know the story behind it.

Max Page, who plays the young vader in this ad, was born with a heart defect and has a pacemaker. In fact, he’s never even seen a Star Wars movie in his life!

Since this ad aired on the Superbowl (which I didn’t care to watch), it has gotten 15 million views! Not bad considering it hasn’t even been 24 hours since it was on TV.

Who knows, maybe we’ll see Max in more Volkswagon ads from now on.