If you’re the sort of person who sneers at rainbows and hates puppies, this probably won’t float your boat. But it’s just so shamelessly cute I couldn’t resist posting it for the rest of us.

This video features a gorgeous little polar bear coming face to face with his reflection in the mirror. I’ll warn you, the action’s a little slow. But if you’re anything like me, you’ll be too busy going gaga over this precious little guy to care.

Initially he seems a little confused by his mirror image, but towards the end he decides the other bear is a friend. When he starts to lick the mirror I positively melted. So cute!