Amazing Christmas Commercial Video | Sainsbury’s Evoke 1914 World War I Truce

The Christmas adverts released by several retailers are becoming more epic every year, as they try to compete with each other for business. At least that’s the case in the UK.

This video shows the new Christmas 2014 commercial for Sainsbury’s supermarkets. And it’s one that will surely tug at your heartstrings.

2014 marks 100 years since the outbreak of World War I. And one of the enduring images from 1914 is that of the two sides agreeing to stop fighting over Christmas.

The Sainsbury’s ad uses this magical moment from history to remind us that Christmas is for sharing. And you know what? They’re absolutely right.