Looks like Samsung was the sponsor, and it looks like these people are really into their soccer.
I can only guess that there are a couple hundred people out there, if not more, pulling together this incredible visual stunt. Whoever choreographed and organized this spectacular must be a genius.
It must have not only taken hundreds of people, but hundreds of hours to get everyone to remember where they were supposed to be and what they were supposed to do when, all to the beat of music.
Like I said, they must really be into their soccer! I hope they won the game after all that time and effort!?