Watching the sun rise or the sun set is a truly awe-inspiring experience. It’s visually stunning, and it also helps to ground you, and make you realize you’re just another animal on a planet that is rotating in space.
But what if you were able to artificially cause the sun to rise?
That is exactly what Tropicana did in London recently as part of a new viral advertising campaign. Tropicana is an American brand of fruit juice, and the sun was clearly meant to represent the color of its orange juice product.
This looks awesome, as in it really could be mistaken for the sun, at least after a cursory glance. And then you’d get closer and realize it’s just something hanging in Trafalgar Square.
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