Want to attract new students to your tech college? Of course you do, but how? By scaring the shit out of them, possibly…

This video shows a recruitment video for the Central Institute of Technology. It starts off innocently enough, with some guy showing his friend around the college and its surroundings.

He clicks his fingers and transports the two of them around, showing off all the various reasons to attend the tech college. But then, oh dear, something goes slightly awry.

This video ad ends up like a horror, with the cocky guy from the beginning coming a cropper thanks to one too many leaps into the unknown. It’s pretty graphic, but it’s for that reason it’ll go viral. And that can only be a good thing.