In what has become an annual tradition, Amazon is once again hosting Prime Day. This, for the uninitiated, is a sale just for Amazon Prime members.

On Prime Day, Amazon cuts the price of loads of items. From electronics, to video games, to clothing, and (in particular) Amazon devices such as the Kindle and the Echo.

This video is the promo for Amazon Prime Day 2018, and we see a host of different people ordering items, and then sitting back and waiting for them to be delivered.

Amazon is very clever. Not only for hosting Prime Day in the first place, but by then suggesting opening a parcel is like opening a birthday gift you’ve given to yourself.