For any Americans reading this, I should explain: Mog the Cat is a fictional character from a series of British books for children, and Sainsbury’s is a supermarket chain…
And this is the new Sainsbury’s Christmas ad for 2015, which stars Mog the Cat inadvertently saving the day.
Yes, Mog does save the day by calling the fire services out to the house, and directing them to where the danger is. But Mog also caused the whole thing by being a dick.
A lot of people seem to be taken with this ad, but I’m obviously impervious to its charms. I’m not sure Mog really deserves that egg. The annoying little shit.
