We all know drink driving is dumb, but spreading the word through advertising generally comes off as patronizing or preachy. Trust the Kiwis to get it right with this clever new commercial.

This New Zealand ad is perfectly measured with realism, thoughtfulness, and just the right amount of humor. Foreigners may need to listen hard to wrap their heads around those thick Kiwi accents, but it’s worth it. I intend to drop “I’ve been internalizing a really complicated situation in my head” into many a conversation.

In just five days this ad clocked more than seven million views on YouTube. Now that’s what I call getting the message across.