This cool new Guinness commercial is the latest brainchild of Nicolai Fugslig, the director of Bravia’s famous bouncing balls ad.

It’s filmed in a dusty Argentinean village, where it seems the residents have placed all their rubbish in the street. Their efforts create an amazing chain reaction, which uses dominoes, old cars, and even flaming bales of hay!

The ad looks sensational, and it’s even more fantastic when you realize that no special effects were used.

Of course, even without added technology these epic productions still cost big bucks. I hear this cost around 10 million pounds. Now that’s a lot of pints!