Apple has released a coffee table book full of hundreds of photos of its own products. Oh, and it’s priced at just $299.
No, it isn’t April 1st, and no, you haven’t fallen over and hit your head on the sideboard. This is a real thing that you can buy right now. Please don’t.
Apple has always been a little bit up its own backside, especially once Jony Ive joined the team. But this is a whole nother level of pretension.
Who on Earth would buy this? Design students? Possibly. But even they could just look at photos of Apple products online instead. This. Is. Bonkers.