Taco Bell is launching new breakfast hours in 6,000 stores across the United States. And even Ronald McDonald is impressed with what’s on the menu.

Oh, not that Ronald McDonald, obviously. That would be silly. Instead, Taco Bell has persuaded several other people named Ronald McDonald to appear in commercials advertising their breakfasts.

It turns out that more than 400 people are named Ronald McDonald in the U.S.; all of whom must have parents who either love the fast food chain or hate their children.

Still, it has presented Taco Bell with a perfect opportunity to get one over on its rival. I’m not sure McDonald’s will be able to find anyone called Taco Bell in order to fight fire with fire.