The 2012 season of Celebrity Apprentice has begun, with Cheryl Tiegs getting fired. Like anyone cares any more.

This video gives a quick rundown of the contestants, with a nice little bit of snarky inflection as the names are revealed.

As usual I haven’t heard of many of the contestants. The more mature celeb-based reality television gets the more the shows struggle to find actual celebs. We’ve already hit the D-list. How long until we hit Z?

Celebrity Apprentice sums up everything that is wrong with U.S. TV these days. Donald Trump is a tool, the contestants are desperate to hang onto the fame they once enjoyed, and the whole thing just drips with set-ups and smarm.

I’ll stick to the British version, thank you very much.