This is one of the cleverest commercials I’ve seen in some time. It’s also got me wishing that life was as easy as it appears in advertisements!

In it a woman puts an apple on a chair and then piles more chairs on top of it. For most of the ad you’re a bit bewildered, but you’ve got to admire the community spirit that seems to come from chair tossing.

They make a tree from the chairs. Again, it’s all a bit confusing but just so pretty that you can’t help but applaud their efforts.

The next morning it all makes sense. Little bottles of Strongbow cider are growing from the chair tree’s branches. I can’t promise the same results at home, but wouldn’t be awesome if this actually worked?