Dan Fielding is a domestic God, or rather he thinks he should be. This guy has been cropping up everywhere recently, and currently has a MySpace page and YouTube channel.

So who is he, and what does he do? Well, he describes himself as a 27 year old male from London who is the next Jamie Oliver, but with a hint of Nigella Lawson.

At the moment he is supposedly a staff writer for a highly successful TV programme and writes material for a very well known presenter. But he wants more, he wants to star in and produce his own show called Domestic God.

Trailer For Dan Fielding: Domestic God

It’s clear that this video is quite professionally made, with the production values and sound quality high. I’m thinking this isn’t all as it seems, and just a guy who wants a television programme.

He currently has 9 clips of himself on YouTube, covering such topics as celebrity chefs and dating. There is also a contest happening on his MySpace page, where you have to work out who he truly is.

My money is on this being the start of a viral video advertising campaign by someone or other. But I could be wrong, and Dan Fielding could actually be a Domestic God. Move over Jamie Oliver.