We’ve all seen the award-winning Dove Evolution ad, which shows how a woman can go from average to stunning in 30 seconds. Ah the beauty of make-up and computer retouching!

This fantastic parody of the advertisement takes the concept and puts it in reverse. It takes a sexy man and gives him a 30 second makeover to turn him into an utter slob!

The beer, French fries, and cigarettes don’t do this guy any favors, but when he gets retouched he becomes utterly hideous!

I’m not sure anyone would buy what this guy is selling, which is of course the point. Who cares about all the enhancements if it means we get to look at pretty people?