Everyone’s favorite Old Spice guy Isaiah Mustafa has been dumped for everyone’s favorite romance novel hunk, Fabio. This video gives us our first look at his first ad for the time-honored men’s deodorant.

When I heard the news, my first question was “Why?” Isaiah was a dreamboat, and while he didn’t make me rush out to buy Old Spice he certainly set my pulse racing.

On watching this ad, my first question was “Why?” It was followed by “What was that?” Frankly I have no idea what’s going on here. It seems more like an ad for shampoo, shot in a different dimension, than anything for Old Spice.

What do you make of this, dear readers?