MoviePass has been offering unlimited movies in theaters across the United States for a set monthly price for several years now. And it’s a good deal.

However, MoviePass has now changed the game by lowering the price to just $9.95-per-month. Which means most people will save money by seeing just two films most months.

This video discusses the new price and how it might persuade people to start seeing more movies in theaters. Or at least that’s the plan.

Some cinema chains aren’t too happy about MoviePass because it conflicts with their own loyalty schemes. However, surely anything that helps get more bums in seats is worthwhile, right?