A company has created a meat-free burger it claims is indistinguishable from an actual beef burger. Too good to be true? Let’s see what Jeremy Clarkson thinks…
Jeremy Clarkson is known for his love of meat, and he hates vegetarians and vegetarianism. So, can he tell the difference between the Impossible Burger and its meaty double?
Why, yes, yes he can. He identifies the beefburger and its plant-based doppelganger without any trouble whatsoever.
Encouragingly though, he suggests the Impossible Burger tastes quite nice. Which, for anyone who has tasted vegetarian burgers before, means this must be a vast improvement on its precursors.