After the CEO of Abercrombie & Fitch explained the reasons why his company don’t make clothes in large sizes, the firm has come in for some harsh criticism. Most of it justified.

Not content with merely criticizing, a guy called Greg Karber decided to take action. He wants us all to buy up Abercrombie & Fitch clothing from thrift stores and hand it out to homeless people.

To be perfectly frank I’ve only ever heard of Abercrombie and Fitch mentioned in movies. It’s a very American brand the rest of the world doesn’t really care about.

The company made $4.5 billion in revenue last year, so unfortunately I cannot see this campaign making much of a dent in those numbers. Still, if some homeless people get some clothes out of the deal it can’t be bad.