We’ve all heard of The Lynx Effect, the phenomenon that sees seemingly ordinary men become irresistible as soon as they spray on some deodorant. But is there anything that can overpower the Lynx Effect?

In this clever advertisement one man puts it to the test. It all seems to be working perfectly for the gent. Bikini clad beauties come running from every direction.

That is, until he puts on his glasses. We’ve all heard of nerd chic, but there’s nothing sophisticated about the wide framed red specs he wears.

As the ad smugly tells us, he clearly should have visited Specsavers!