Have you ever noticed how the big summer blockbusters all have identical trailers? Not in terms of subject matter and footage, of course, but in terms of the overall shape?

If so, this video will merely confirm your suspicions, and if not, this video will be a real eye-opener. Once you see it, movie trailers will never be the same again.

In essence, this video suggests all modern movie trailers follow the same pattern. Because all of the movie studios know what works in piquing people’s interest.

I think this is true too, with the covers of classic songs, serious voiceover, and reliance of VFX shots all things I have noticed myself.