There is a shocking amount of food waster happening in every country around the world. We know longer eat stuff beyond its best-before date, and we’ve generally lost all notion of what it means to be grateful for what we have.

Worst of all is the practice of shops only selling aesthetically pleasing fruit and vegetables. A practice one French supermarket is rallying against.

Intermarché recently launched a new range of food called Inglorious Fruit And Vegetables. These are the ugly fruit and veg lawmakers suggest shouldn’t be allowed in stores.

I really hope this catches on, especially with the realization that eating lots of fresh fruit and veg is essential for a healthy lifestyle. Offer 50% off and people will flock to buy ugly food.