On the eve of the release of his latest album Rhapsody, Jay-Z takes a look back at the records that came before.

In this very slick promotional ad, Jay-Z recreates his iconic album covers. The rapper moves coolly from one scene to the next, posing just as he did for the original shots.

It’s proof positive that black don’t crack, because more than a decade after the release of his first CD Jay-Z looks just as good.

If the production values of this commercial are any indication, urban music fans are in for a real treat with the release of this new CD.