Let me say straight away that I’m not a fan of the Jonas Brothers, mainly because I’m neither female or a teenager full of raging hormones. But even I take my hat off to Joe Jonas for this effort – at least he can laugh at himself.

This is Joe Jonas taking off Beyonce as he dances to Single Ladies. It’s not that well done in terms of his moves and timing, I’ve seen better, but he deserves at least an 8 out of 10 for effort.

This video has become a huge viral hit, racking up two million views in a few days, which is very impressive but also shows how YouTube is being gamed these days by PR companies and the like.

Let’s be clear, Joe Jonas didn’t don the figure-hugging leotard for no reason. The whole video has been concocted and designed to help promote the Jonas Brothers’ new album, Lines, Vines, and Trying Times, and I’ve just fallen into the trap.