Far too often high end fashion revels in its snobbery. So it’s refreshing to see Longchamp dropping the too cool for school attitude in its latest advertisement.
Models Coco Rocha and Liisa Winkler keep pace with professional dancer Alexia Level as they twirl and kick their way through the streets of Manhattan. And well they should. Did you know Liisa used to be a ballerina, and Coco studied Irish dance?
All that training has helped Longchamp make an ad that feels fresh and youthful. Sure it’s a bit derivative of Lanvin’s efforts last season, but when it’s this much fun who cares if it’s truly original?
