Adverts can be divided into two distinct categories – those that just do the job, and those that inspire and entertain. While I’m sure the former sells products and services, it’s the latter that get remembered and shared around the Web.
And this ‘Mouse Fitness’ ad is no exception. It’s an advert for Seriously Strong cheddar cheese, and it’s brilliantly pitched. The music is good, the set-up is great, and the twist ending is fantastic.
We get to see a supposedly ordinary mouse emerge from his hole in the wall, and wander over to a piece of cheese in a mousetrap. A soundtrack to the mouse’s life playing in the background all the while.
The inevitable happens. But this is no ordinary cheese, and it means the mouse can defy logic and the metal bar which is sprung across his neck. And to the Rocky theme tune the mouse turns the intended death trap into nothing more than a quick workout. Genius.