Jung von Matt and the Limmat advertising agency have put together this moving advertisement for Pro Infirmis, a Swiss organization that helps people with disabilities.
The ad sees a large bear standing in a city street. He’s a friendly looking creature, and it doesn’t take long before he’s the center of attention. Humans and even dogs can’t wait to get closer to him. They hug him, have their photos snapped with him, and even allow him to pat their pups.
If only they knew what was underneath that bear suit. Something tells me the same people wouldn’t be so friendly if they were faced with the man underneath the costume. How heartbreaking that he needs to hide away to get such attention.
Has this ad made you stop and think?
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