It seems like all around the world young girls are getting their kit off and sending the revealing snaps to their boyfriends. It might seem like a sexy way to show your devotion, but as this thought-provoking public service announcement reminds us, there’s a thin line between him and the whole school.
It’s worth noting that one in five people who receive one of those racy photos, known as a sext, share it with someone else. Of those half showed it to more than one person.
When you then consider the number of people the third party shows, and the number of people their friends show, it’s easy to see how things snowball.
No one’s suggesting young people can’t have fun or fall in love, but this ad campaign makes us think about how to express that devotion in the best way.
