As advertising challenges go, encouraged men to sign up to a gay rugby team in Canada is certainly at the top end of this spectrum. But this recruitment ad for Muddy York does it beautifully. If I weren’t the wrong gender and persuasion, I might even be tempted to pack my bags!
This clever ad challenges the gay stereotypes, reminding us that homosexual lads aren’t all prancing about in tight leather and sequins. Some of them enjoy manly pursuits, and this rugby team is perfect for them. All that up close physical contact doesn’t seem to hurt ether!
Something tells me Canada may receive a few new immigrants after the airing of this commercial!
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