Today (July 28) is apparently National Milk Chocolate Day, although I don’t recall ever hearing of it before. But seeing as today is a day to celebrate milk chocolate, here is a video for all lovers of the stuff, which if we’re honest is most people.

There’s really no other way to celebrate National Milk Chocolate Day than by eating as much of the stuff as you possibly can. Forget the diet for one day of the year and indulge in what is for many an addictive passion.

If you’re not sure you’re in the mood for chocolate then just watch the above video to help change your mind. It features a compilation of a number of adverts for the best chocolate makers in the world. None of your cheap candy here, this is the good stuff.

Chocolate is so versatile it can be consumed in a number of different ways. From a simple bar of inexpensive milk chocolate, or a glass of chocolate milkshake, to a chocolate cake, or even chocolate ice-cream.

Whatever you choose, make sure you enjoy. Forget the guilt until tomorrow.