‘Not your grandmother’s Christmas window display’ is right, as sexy young woman change from outfit to outfit, promoting the XOXO clothing line for the holidays.

Aw, look. It’s a little bit of Amsterdam come to New York. How sweet.

XOXO has certainly achieved its goal of garnering attention for their line during the holidays, but is it really the kind of attention they want?

With all the men drooling over the women in the display case, will any of them even know what the shop is trying to sell?

Will any women find this kind of advertising to be a good enough thing to actually go in the shop and buy their clothes?

Time will tell.