Ever harbored a cherished dream of looking like a smoker? If yes, this product was formulated just for you. Nicoclean: The face cream that contains extracts of tobacco that enrich your skin.

When you’re tired of your rosy sheen, it’ll replace it with a lovely, ashy tone. After all, who wouldn’t want to look like a zombie?

I really liked this ad. It’s targeted at the vanity-conscious rather than the health conscious. The reason this campaign may work is because people are sometimes more concerned about their physical appearance than their health.

I’m worried that the sarcasm will detract from the message, though. I think it’d be good enough if this deglamorized smoking enough to prevent people from turning into chain-smokers.