This is the new television commercial for the Samsung Galaxy S III, which was unveiled yesterday at an event in London.

The new Galaxy S III is a lot like the S II and the Nexus. It isn’t a great leap in terms of hardware. However, it looks fantastic, comes with Ice Cream Sandwich, and has a few tricks up its sleeve.

This new ad has come in for some criticism online. Many people hate the fact it doesn’t show you much of the phone and absolutely nothing about what it’s capable of. Instead it takes a leaf out of Apple’s book and shows you how the phone can fit in with your lifestyle.

Remember that this is only really a teaser. The Samsung Galaxy S III isn’t even out until the end of the month in Europe and later than that in the rest of the world.