It’s not often an advertisement pairs sex with a dollop of adorable, but this British commercial for Spontex does just that. The results are so cute, and more than a little disturbing.

Like all of us, this little hedgehog is searching for a mate. The poor thing seems a little confused though. He can’t see any other hedgehogs, but some kitchen scrubbers catch his eye.

Of course the average scrubber doesn’t do much for him. But the Spontex scrubber really gets his motor running.

Yes it’s weird, but who are we to judge? This gorgeous little hedgehog looks pretty happy with his new love after all!