OK, so the new iPhone isn’t the iPhone 5, it is, in fact, the iPhone 4S. But it’s still pretty damn good. If you like Apple and its products.

As Apple points out the iPhone 4 is currently the bestselling smartphone in the world. So I guess the idea was to stick with something that is working but improve it in every department. The iPhone 4S manages that.

The iPhone 4S boasts a new dual-core processor, an 8MP camera, and Siri, the new voice-activated personal assistant which lives in your iPhone just waiting to be called on to help.

People were disappointed because the iPhone 5 was a no-show, and it’s not likely to arrive until late 2012. But the iPhone 4S fills the gap nicely for those who can’t face the possibility of switching to Android or Windows Phone 7.