This is a stunning viral video imagining what happens in a bookshop after dark. All the books come to life, the shelves heave with motion, and eBooks are left looking ugly in comparison.

This is a viral video extolling not one specific bookshop or chain of bookshops, but books as a whole. Real books, made of paper and card, rather than their digital equivalents.

The problem is that although many of us love the feeling of holding a real book in our hands, which is far superior to holding an eBook reader, traditional books are clearly becoming a thing of the past.

In the same way music has already switched to a digital commodity, so will books. Movies and games are already well on their way too. You had better hold onto to the books you love as they won’t be around forever.