As adults we’re all used to seeing company logos and instantly attaching them to the brand we probably know and possibly love. But what goes through the mind of a 5-year-old child when it sees the same logos?
It’s interesting how the kid recognizes some but not others. His parents clearly frequent coffee shops as he recognizes those and connects them to coffee. And Disney, of course. Oh, and Apple!
This actually made me examine these logos in a way I hadn’t previously. I now realize what the likes of Pepsi, CBS, and Boeing were going for, whereas before I just took them for what they were.
I can’t help thinking there is something in this. If I were a new company I’d commission several different logos and then include children in the focus group helping to decide which to go for. Or is that too simplistic?
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