Ordinarily television networks like to present their stars as shiny and sparkly. But Australian channel Ten has decided to do something different this year. In 2010, its celebs are heading to a support group.

This scruffy bunch look a sorry sight as they discuss the ways they cope with the pressures of fame. Neighbours star Margot Robbie is fond of her ukulele, while Talkin’ ’bout Your Generation comedian Josh Thomas seeks refuge in homemade cupcakes.

Of course, not everyone is so disheveled. You didn’t expect Natalie Bassingthwaighte to dress down, did you?

It’s hard to imagine such a bizarre “promo” coming from any of the other channels. I love it!