Coolers are pretty cool, both literally and figuratively. But they could be cooler. Here is a consumer product that hasn’t evolved in decades, so it’s overdue for a little redesigning.

The Coolest Cooler does just that, with a slew of added features that turn the cooler from a container for keeping food and drink cold into an outdoors essential.

It has a blender for creating cocktails and smoothies, a bluetooth speaker that connects to your smartphone, a USB charger, LED lights, a bottle opener, and built-in storage for plates and cutlery.

The Coolest Cooler has already sailed past its funding goal to raise $1.7 million. Which just shows what a little innovation can do.