The Gruen Transfer Pitch Advertisement Video | How Do You Sell Asbestos, Canada?

22 sec read

In one of its most popular segments, Australian television program The Gruen Transfer challenges advertising agencies to sell the unsellable. This week they took on a little Canadian town with an unlovable name, Asbestos.

But the beauty of a good advertising agency is that they can make even the most unlovable destination seem like one you’d want to explore. And if it can make you laugh along the way, than that’s so much the better.

This was this week’s winning ad, one that takes you on a journey through so many of the world’s unfortunately named location. Perhaps you’ll put them on your next travel itinerary!


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