In a crowded media marketplace, networks have to pull out the big guns to stand out. But few television channels have done anything quite as big as cable network TNT’s latest stunt.

To coincide with its long-running “We Know Drama” campaign the channel installed a big red button in a quiet Belgian square and dared anyone to push it to add drama. The temptation proved irresistible, and the payoff for pressing was priceless.

Bumbling paramedics, fist fights, and bikini clad biker girls are just some of the dramatic players summoned by the button. Honestly it’s probably all more exciting than what’s playing on TNT!